Aidha aims to empower and provide opportunities for migrant domestic workers (MDWs) to transform their lives through sustainable wealth creation. In this project, Si Hui and I will re-imagine Aidha’s website experience, to make it easy for users to find the information they seek.
The solution will be a responsive website which takes on a user-centric approach to content design and structure, while offering multilingual options to support the needs of MDWs.
To understand the organization, we went to their designated location to speak to a few of their students & course instructors over the weekends.
We asked individual students about the reasons why they decided to attend the course, how did they find Aidha and managed to apply for the course, some of the challenges they face and how did they deal with it in the end.
As for their staff, we asked them more about how they carry out some of the processes and what are some ways we could help to make a change digitally.
“Only employers will be able to navigate the current site, MDWs willjust feel overwhelmed.” - KS
"Indonesian and Burmese domestic workers struggle with English more thantheir Filipino counterparts." -CR
“The current website is very confusing, and if you are not tech-savvy,you won’t know how to navigate the page.”
The team decided to re-design a responsive website which takes on a user-centric approach to content design and structure, while offering multilingual options to support the needs of Migrant Domestic Workers in Financial literacy.
At this point of the project, we will focus on two types of users: MDWs and Volunteers
With the consideration that Aidha wants to reach employers of MDWs in future, we will include a navigation link for the audience in the website.
Localisation efforts will be limited to key screens to test the effect of having language options. Languages included are Bahasa Indonesia,Tagalog, Tamil, Burmese & Sinhala.We will roll out more language options for more pages at a later date, after it is proven that providing multilingual options boosts engagement of the MDWs.
From left to right.
The previous 8 x 8 Information Architecture has been replaced by a 4 x 4 Information Architecture that focuses on the Users. This structure would allow uses to be directed to the pages that are relevant to them.
Available volunteer roles are shown as cards,with all the important information shown. All the cards are contained in a carousel for easy viewing within the samepage. More info is also available.
There are a total of 8 text fields in the volunteer registration form.
Changes were made throughout the process after taking on feedbacks we have during Usability Testing.
Having work on this project, I have learnt to empathaize with my users and think from their perspective. Through conducting many user interviews, I can see their pain points & design solutions that would work for them. It is not possible to please all, therefore there are critical decisions to make in order to cater to majority of the users & also keep in mind the business point of view.
After all, I felt that there are even more solutions that have not been considered, but given the 2 week time frame, I am glad the Manager from Aidha loved our idea & appreciated our work upon presenting to her.
